Lifestory Research Names Sotheby's International Realty the Most Trusted Residential Real Estate Brokerage

For the second year in a row, Lifestory Research has named Sotheby’s International RealtyAmerica’s Most Trusted® Residential Real Estate Brokerage. The study compiled answers from nearly 6,300 respondents and was conducted over the last twelve months within the united states. As the Lifestory Research website describes, results were compared to peer organizations "of like size and complexity" to ensure the most reliable statistical rankings. Among industries covered were home builders, faucets, kitchen appliances, paints, laundry appliances, HVAC systems, residential real estate brokerages, and active adult resort builders.


"Trust is the very fabric of our business: our brokers give it to their clients, it endures generation after generation, and it allows us to create meaningful relationships that last beyond and into many transactions," said Stacy Jones, Vice President of Realogics Sotheby's International Realty. "I am so proud to be part of the renown legacy of the Sotheby's brand heritage and to be connected to wonderful people from our firm and the global network that live up to that trust every single day."

The Lifestory Research website outlined the way they calculate trust, which is based on three levels of consumer confidence:

  1. "Advocates" - clients who feel strong trust toward a brand.
  2. "Neutrals" - those that have a balanced trust of the brand.
  3. "Antagonists" - those that do not trust the brand at all.

As Eric Snider, President of Lifestory Research said in a press release, "our research shows brands with high-trust are profitable, create high levels of recommendation, lift employee engagement and much more. Trust is at the forefront of the decisions we make every day about people, products and brands. Successful brands and companies understand it all comes down to trust." 

The power of an historic legacy and trust was among the topics Philip White, CEO of Sotheby's International Realty, had in a recent interview with BuzzBuzzNews. In the interview, White talked about a global strategy that grew the brand to $108 billion in annual sales last year, and the company's trusted heritage which has allowed the brand "to be innovative in marketing and technology, providing the best-in-class tools and support for our agents and brokers around the world." 

When asked how Sotheby's stands apart from other global luxury real estate brands, White talked about the professionalism of agents, who consistently rank highly in REAL Trends/The Wall Street Journal and provide top-tier service for their valued clientele.