Our Brand Heritage

AN EXTRAORDINARY HISTORY

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Privileged access to the world’s most qualified buyers

In an increasingly online and global marketplace, a recognized name is a powerful advantage. The Sotheby’s International Realty® brand harnesses the worldwide recognition and prestige of the Sotheby’s name. Auctioneers since 1744 with a fine tradition of marketing the world’s most cherished possessions, Sotheby’s is now an innovative global art business serving the most discerning clientele. Sotheby’s International Realty benefits from this tradition and innovation through equity in the Sotheby’s brand name and marketing collaboration.

Realogics Sotheby’s International Realty has hosted over a dozen events in coordination with Sotheby’s Auction House, from collection previews of contemporary art and the Nutt Silver Collection to valuation events in jewelry, fine watches and more. These events stand as a tribute to our trusted heritage and our esteemed auction house clients.


22,000

SALES ASSOCIATES

970

OFFICES

72

COUNTRIES & TERRITORIES


Sotheby’s International Realty® Defines Luxury Properties

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Unparalleled Marketing

Unexpected. exceptional.

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When you list your home with me, I will provide you exclusive marketing opportunities that will maximize the exposure of your home both locally and globally. From single property websites and targeted print postcards to beautifully designed e-newsletters sent to a curated list of VIP clients, my marketing efforts are truly unparalleled. 

Below is a list of services I offer to my clients: 

  • Professional Photography 

  • Custom Videos 

  • 3D Virtual Tours 

  • Single Property Websites 

  • Custom Social Media Posts and Advertisements 

  • Postcards Targeted to Specific Neighborhoods 

  • Custom e-Newsletters 

  • Print and Digital Advertisements  

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Unrivaled Marketing Tools


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Puget Sound Business Journal

Featured on Puget Sound Business Journal’s website and afternoon eNewsletter, “Home of the Day” is an exclusive opportunity to showcase your property each month to over 340,000 affluent home buyers with a net worth of over $2.4 million in the Seattle market.

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Geekwire

Our exclusive media partnership with GeekWire features a real-time voting tool puts consumers in the driver’s seat to select the current “Geek Home of the Week” has more than 2 million unique visitors per month and 27,952 active daily newsletter subscribers are presented with the region’s most extraordinary properties.

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The Waterfront Report

Every summer, Realogics Sotheby’s International Realty updates RSIRWaterfront.com, examining many different regions and popular waterfront communities in the Puget Sound and Greater Seattle regions, including information on home values, sales trends, and market activity. The report mainly concerns price trends and typical location factors affecting the value of any real estate. 

 
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Annual Market Report

Realogics Sotheby’s International Realty presents the annual market report providing a comprehensive look at the real estate market in an exploration of seven key counties in Western Washington and 29 deep dives into individual neighborhoods. The report touches on macro-economic trends and the primary demand drivers influencing our regional real estate market, with the additional analysis of micro-markets that very greatly from neighborhood to neighborhood.

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RESIDE Magazine

Custom-publishing program with Dow Jones Media Group. RESIDE is conceived in the belief that home and living in full are inextricably entwined, RESIDE® is the Sotheby's International Realty brand’s magazine devoted to the finest in inspirational homes and lifestyles worldwide.

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Retail Exposure

The principals of Realogics Sotheby’s International Realty built a series of showrooms in Seattle, Kirkland, Bainbridge Island and Madison Park, which serve as galleries that showcase extraordinary homes and lifestyles. Our offices host a variety of community-driven and lifestyle events including monthly art walks and soirees in partnership with Sotheby’s Auction House, which drive further attention to the listings we represent.

Global Marketing

Connections around the world

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WHEN YOUR HOME IS REPRESENTED BY THE SOTHEBY’S INTERNATIONAL REALTY® BRAND, IT BENEFITS FROM THE WORLDWIDE RECOGNITION AND PRESTIGE OF THE SOTHEBY’S NAME AND GAINS EXCLUSIVE ACCESS TO HIGHLY QUALIFIED GLOBAL CLIENTELE.


 Sotheby’s International Realty's online distribution of property listings is exclusive to our global brand and we have partnered with top-tiered publications and media channels. This means unparalleled access to worldwide websites everywhere the consumer is online. It’s the added value that our truly global brand offers, at no extra cost, the Sotheby’s International Realty advantage.

At the core of the brand’s strategy are the relationships with pre-eminent media powerhouses in both the print and online arenas including: The New York Times, The Wall Street Journal, Mansion Global, Architectural Digest, Dwell, Vanity Fair, Vogue, Financial Times, Google, Juwai.com and Nikkei, amongst others. These relationships were developed to showcase unique properties from the Sotheby’s International Realty brand’s 990 offices in 72 countries and territories through unique, media-rich advertising units that offer an immersive experience and position the brand in front of a relevant audience of consumers worldwide. Several relationships feature elements that are exclusive to the Sotheby’s International Realty brand.

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he art of marketing a property is based on showcasing each home’s unique character. In 18 languages, our enhanced editorial approach on sir.com enables millions of viewers to immerse themselves in our collection of 3D virtual reality tours, high-definition videography and high-resolution photography. This content rich experience is more effective in driving prospective buyers to sir.com and engaging them once they arrive.

2018 was the best year in the history of sothebysrealty.com with over 30 million visits, a 13% increase, and just under 49 million property detail page views. Site traffic stayed consistently above 2.5 million visits per month with August having the highest traffic with just under 3 million visits and was also a 21% year over year increase for that month. Since 2006, sothebysrealty.com has seen a 1,110% increase in website traffic going from a total of 2.5 million visits for the entire year to over 30 million.


49M

PROPERTY DETAIL PAGE VIEWS

2.5M

AVERAGE MONTHLY VISITS

66%

% OF VISITORS FROM OUTSIDE THE U.S.

1.6M

AVERAGE MONTHLY UNIQUE VISITORS