The Sotheby’s International Realty® brand’s YouTube channel reached an unprecedented milestone recently, as the brand became the first—and only—real estate company channel to have more than 100,000 subscribers. Along with leading the industry’s presence on YouTube, the Sotheby’s International Realty brand joins an elite group—out of 50 million channels on the platform, only 0.1% have reached 100k subscribers.
To mark the occasion, YouTube presented the brand with the Silver Creator Award. Only issued to those who reach this level of success by means of true organic growth, these accolades would not have been possible without the commitment from our affiliated companies around the world to producing high quality video.
In an announcement following the award, Sotheby’s International Realty reported the channel has 43 million views to date and is anticipated to reach 1 million subscribers by 2022.