Privileged access to the world’s most qualified buyers
In an increasingly online and global marketplace, a recognized name is a powerful advantage. The Sotheby’s International Realty® brand harnesses the worldwide recognition and prestige of the Sotheby’s name. Auctioneers since 1744 with a fine tradition of marketing the world’s most cherished possessions, Sotheby’s is now an innovative global art business serving the most discerning clientele. Sotheby’s International Realty benefits from this tradition and innovation through equity in the Sotheby’s brand name and marketing collaboration.
Realogics Sotheby’s International Realty has hosted over a dozen events in coordination with Sotheby’s Auction House, from collection previews of contemporary art and the Nutt Silver Collection to valuation events in jewelry, fine watches and more. These events stand as a tribute to our trusted heritage and our esteemed auction house clients.
22,000
SALES ASSOCIATES
1,000
OFFICES
79
COUNTRIES & TERRITORIES
Sotheby’s International Realty® Defines Luxury Properties
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Unparalleled Marketing
Unexpected. exceptional.
When you list your home with me, I will provide you exclusive marketing opportunities that will maximize the exposure of your home both locally and globally. From single property websites and targeted print postcards to beautifully designed e-newsletters sent to a curated list of VIP clients, my marketing efforts are truly unparalleled.
Below is a list of services I offer to my clients:
Professional Photography
Custom Videos
3D Virtual Tours
Single Property Websites
Custom Social Media Posts and Advertisements
Postcards Targeted to Specific Neighborhoods
Custom e-Newsletters
Print and Digital Advertisements
Unrivaled Marketing Tools
Puget Sound Business Journal
Featured on Puget Sound Business Journal’s website and afternoon eNewsletter, “Home of the Day” is an exclusive opportunity to showcase your property each month to over 340,000 affluent home buyers with a net worth of over $2.4 million in the Seattle market.
Geekwire
Our exclusive media partnership with GeekWire features a real-time voting tool puts consumers in the driver’s seat to select the current “Geek Home of the Week” has more than 2 million unique visitors per month and 27,952 active daily newsletter subscribers are presented with the region’s most extraordinary properties.
The Waterfront Report
Every summer, Realogics Sotheby’s International Realty updates RSIRWaterfront.com, examining many different regions and popular waterfront communities in the Puget Sound and Greater Seattle regions, including information on home values, sales trends, and market activity. The report mainly concerns price trends and typical location factors affecting the value of any real estate.
Annual Market Report
Realogics Sotheby’s International Realty presents the annual market report providing a comprehensive look at the real estate market in an exploration of seven key counties in Western Washington and 29 deep dives into individual neighborhoods. The report touches on macro-economic trends and the primary demand drivers influencing our regional real estate market, with the additional analysis of micro-markets that very greatly from neighborhood to neighborhood.
RESIDE Magazine
Custom-publishing program with Dow Jones Media Group. RESIDE is conceived in the belief that home and living in full are inextricably entwined, RESIDE® is the Sotheby's International Realty brand’s magazine devoted to the finest in inspirational homes and lifestyles worldwide.
Retail Exposure
The principals of Realogics Sotheby’s International Realty built a series of showrooms in Seattle, Kirkland, Bainbridge Island and Madison Park, which serve as galleries that showcase extraordinary homes and lifestyles. Our offices host a variety of community-driven and lifestyle events including monthly art walks and soirees in partnership with Sotheby’s Auction House, which drive further attention to the listings we represent.
Global Marketing
Connections around the world
WHEN YOUR HOME IS REPRESENTED BY THE SOTHEBY’S INTERNATIONAL REALTY® BRAND, IT BENEFITS FROM THE WORLDWIDE RECOGNITION AND PRESTIGE OF THE SOTHEBY’S NAME AND GAINS EXCLUSIVE ACCESS TO HIGHLY QUALIFIED GLOBAL CLIENTELE.
Sotheby’s International Realty's online distribution of property listings is exclusive to our global brand and we have partnered with top-tiered publications and media channels. This means unparalleled access to worldwide websites everywhere the consumer is online. It’s the added value that our truly global brand offers, at no extra cost, the Sotheby’s International Realty advantage.
At the core of the brand’s strategy are the relationships with pre-eminent media powerhouses in both the print and online arenas including: The New York Times, The Wall Street Journal, Mansion Global, Architectural Digest, Dwell, Vanity Fair, Vogue, Financial Times, Google, Juwai.com and Nikkei, amongst others. These relationships were developed to showcase unique properties from the Sotheby’s International Realty brand’s 1,000 offices in 79 countries and territories through unique, media-rich advertising units that offer an immersive experience and position the brand in front of a relevant audience of consumers worldwide. Several relationships feature elements that are exclusive to the Sotheby’s International Realty brand.
The art of marketing a property is based on showcasing each home’s unique character. In 18 languages, our enhanced editorial approach on sir.com enables millions of viewers to immerse themselves in our collection of 3D virtual reality tours, high-definition videography and high-resolution photography. This content rich experience is more effective in driving prospective buyers to sir.com and engaging them once they arrive.
In 2021, sothebysrealty.com generated over 46 million visits, the most visits the website has had in its history, and a 25% year over year increase. The peak traffic months for 2021 were March, April, and May averaging about 4.2 million visits per month. Property video plays grew an amazing 201% year over year with over 38 million video plays in 2021. Meaningful traffic growth to sothebysrealty.com continues through search engine optimization and search engine marketing efforts, which drive 67% of the traffic to the website.