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Lifestory Research Names Sotheby's International Realty the Most Trusted Residential Real Estate Brokerage

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Lifestory Research Names Sotheby's International Realty the Most Trusted Residential Real Estate Brokerage

For the second year in a row, Lifestory Research has named Sotheby’s International RealtyAmerica’s Most Trusted® Residential Real Estate Brokerage. The study compiled answers from nearly 6,300 respondents and was conducted over the last twelve months within the united states. As the Lifestory Research website describes, results were compared to peer organizations "of like size and complexity" to ensure the most reliable statistical rankings. Among industries covered were home builders, faucets, kitchen appliances, paints, laundry appliances, HVAC systems, residential real estate brokerages, and active adult resort builders.

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Sotheby's International Realty uses WeChat account to Reach Chinese Buyers

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Sotheby's International Realty uses WeChat account to Reach Chinese Buyers

The Sotheby’s International Realty® brand is pleased to announce the launch of its official WeChat account. WeChat is a Chinese social media app and is also the most used social media platform in the world with nearly 940 million active users. The brand’s presence on WeChat will allow our network an unprecedented opportunity to reach prospective Chinese buyers.

The WeChat advertising campaign is live and targets an audience of qualified High Net Worth Individuals. The campaign will reach Chinese real estate consumers in large luxury markets in China, encouraging viewers to follow our brand channel and expand our reach through following, liking, commenting and sharing functionalities.

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The Sotheby’s International Realty brand WeChat account provides another social channel to promote properties*, as well as videos, brand content, and network contact information. You can follow the brand account on the WeChat app by searching WeChat ID: SothebysIntlRealty.

For iPhone and Android users, visit the App Store or Google Play to download WeChat.


See how China is changing the internet 

From The New York Times: "In China, a sheltered internet has given rise to a new breed of app, and American companies are taking notice. What was once known as the land of cheap rip-offs may now offer a glimpse at the future."

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The Sotheby's International Realty Experience

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The Sotheby's International Realty Experience

The landscape of how we interact with the world around us is in constant flux; every day, the connections we make with people, the tools we rely on, and even our homes find us utilizing more technology. Our digital touchpoints, the mobile devices, computers, and smart tech that surrounds us, helps us to navigate the world within our lifestyles. Whether it’s setting an important reminder, listening to music, or searching for your next home, it’s impossible to ignore the internet of things.

Sotheby’s International Realty on Apple TV

Families and individuals alike spend a large portion of time in front of their TVs; and with our screens getting smarter and more connected every day, we launched one of the first luxury real estate apps for Apple’s TvOS. Powered by the amazing visuals produced by the brand’s local affiliates the world over, the Sotheby’s International Realty Apple TV app has been created to take full advantage of the largest high-definition displays, allowing you to immerse yourself in the global reach of the Sotheby’s International Realty brand – a premium real estate experience unlike any other.

Discover more about the Sotheby’s International Realty Apple TV App

 

Matterport Virtual Home Tours

Virtual Reality is a concept that’s found itself leaping from the worlds of Science-Fiction and into our very real lives. As reported by Inman as a leader in this space, the addition of 3D and Virtual Realty (VR) tours to sothebysrealty.com was designed to create an immersive experience, allowing for personal tours of homes around the world. Experience homes online like never before; covered by The Wall Street Journal, John Passerini, global vice president of interactive marketing for Sotheby’s International Realty, details the convenience and experiential depth of using 3D to explore the entire home, or take advantage of the VR experience through a compatible mobile device such as iPhone or Android phones paired with a VR headset.

Both the Sotheby’s International Realty Apple TV app and the VR tours on sothebysrealty.com allow you to experience homes from the comfort of your own – taking you and those with you on a previously impossible journey through homes all over the world.

 

Sotheby’s International Realty on YouTube

Video is an important form of media, and we’ve embraced it. As we reported last week, the brand’s YouTube channel celebrated a milestone as it reached 30 million video views – making it the most subscribed to and viewed real estate channel on the platform.

 

SIR Mobile

More than half of home searches start on mobile devices; this makes perfect sense. Our phones (and tablets) travel with us everywhere we go and bridge most of our connections. SIR Mobile is our user-friendly GPS-enabled real estate listings app that brings our global collection of luxury homes and expert Real Estate Agents to the palm of your hand. Available on both the Google Play App Store and Apple’s App Store, this powerful mobile tool allows you to search for a new home wherever you are.

Explore luxury homes around the world on sothebysrealty.com

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