The global real estate market continues to present obstacles for many leading agencies, however Sotheby’s International Realty (SIR) Affiliates have reported an above-and-beyond year of record sales for 2016. Although the company does business in 70 different countries, the US market saw some of the strongest sales - despite lower inventory throughout much of the nation. What is it that sets Sotheby’s International Realty apart? CEO Philip White says it all comes down to building quality connections; “we made a decision early on to provide the consumer a high level of exceptional service and true global exposure… that's important when you do business in the luxury space." Over the past 12 years, SIR has gone from $4 billion in annual sales to $95 billion in 2016.
One advantage the global real estate giant has, is the ability to build strong relationships with international buyers. Prospective international buyers continue to invest in US property, which makes the global appeal of SIR that much more important and effective. Seattle in particular has felt the effects of this surge of buyers from across the ocean, specifically from China, and Realogics Sotheby’s International Realty has more than risen to meet the challenge. In line with the SIR standards, all Sotheby’s International Realty agents collect detailed data and research when assessing a home’s value – this way they are able to back up their price with accurate information. Philip White elaborates that “honesty and transparency are key ingredients to moving luxury homes — especially in a challenging market.” 127,000 transactions in 2016 all point towards the integrity of the Sotheby’s International Realty customer experience.